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Advanced Mobile Platform Features

 

The unified Gold Command Center technology framework provides all solutions with a robust set of shared core features. These Command Center features are enhanced by high performance enterprise-grade mobile platform supported by a suite of customizable mobile software tools, applications and world-class services.

Command Center Diagram

Our platform transcoding engine optimizes the viewing experience for all phones, not just iPhone®, Windows® Mobile and Blackberry® smart phones.

Advanced Platform Features include:
  • Database Management - Intelligent audience messaging via advanced database segmentation
    • Advanced opt-in segmentation and analysis
    • Maximizes effectiveness for targeted communications
  • Web Portal Interface - Supports multi-media delivery including SMS, Video, WAP, Pictures, Voice, and Email
    • Facilitates easy deployment, available from any Internet-connected PC
    • Intuitive GUI design reduces time needed for training and use
  • Reporting & Analysis - Advanced reporting supports real-time campaign monitoring
    • Real-time tracking and monitoring of all campaign media channels
    • Secure anywhere access to all Command Center modules
    • All reports and opt-ins can be exported for additional analysis
  • Intelligent Business Programming - Unique programming logic supports custom business needs
    • Contextual programming can provide "content-relevant" responses to customers
    • Business rules engine simplifies complex consumer interactions
    • Location based communications using innovative geo-targeting
  • Scalable Enterprise Infrastructure - Advanced account visibility and application monitoring capabilities
    • Tiered access, administration and control ensures secure information visibility
    • Easily customize and scale programs of varying sizes, from local to regional and national
    • Consumer opt-in database can be managed by local staff and central administrators
    • LDAP infrastructure supports rapid, virtually unlimited scalability
 
Consumer Engagement Expertise

Gold Mobile will work with you to improve outcomes in consumer engagement and foster intimate lifestyle relationships between you and your customers. Please talk to us about Jump Start programs for the Mobile Command Center as well as independent consultation services.

COMMUNICATIONS AND MESSAGING

 •Target Audience
 •Incentives
 •Content
Best Practices
Delivery Format

 BEHAVIOR MODIFICATION

Habit / Activity
Education
Persuasion
Actions
Analysis

RETENTION AND LOYALTY

Introduction
Interaction
Involvement
Influence
Investment
Identity